FRUTFIBER™
To help reduce over-reliance on cotton, we’re making good use of fruit waste
What is FRUTFIBER™ made of?
Our DNA FRUTFIBER™ shorts and t-shirts are made to be worn as part of a relaxed or everyday outfit for the perfect co-ord or layering piece.
Crafted from innovative FRUTFIBER™, it features a woven tailored construction that showcases the supersoft yarn for an ultra-light feel that has a slight sheen while feeling sleek to the touch.
The Problem
Cotton is the world’s most popular natural fiber—but our over-reliance on it is problematic. Traditional methods of cotton cultivation are water-intensive, and often rely on pesticides and fertilizers which can destroy local biodiversity and soil health. The reliance on one singular output, like cotton, also encourages the practice of monocropping. Monoculture plantations (monocropping) weaken the soil, depleting its nutrients and can lead to desertification.
The Solution
Plant fibers are renewable and inherently biodegradable. (In their natural form, their biodegradation potential can change depending on the level of treatments and processes applied to the end product throughout manufacturing.) By using production waste from the fruit industry, like leaves, that would otherwise be discarded, as well as abundant and fast-growing plants, we not only help by offering alternative solutions to traditional cotton but also contribute to the restoration of the soils that sequester carbon.
We're diversifying our range of cellulose-based materials to help address the problems linked to the world’s over-reliance on cotton. FRUTFIBER™ repurposes food waste, turning banana leaf fiber, pineapple leaf fiber and bamboo into a new, innovative fabric that feels and drapes just like cotton, but with no cotton used at all.
